Cancer Resource Centre Campaign

Research has shown that prostate cancer is three times more likely in black men and nationally prostate cancer is the most common cancer in men, accounting for 26% of all male cancer diagnoses in the UK. Nottingham is a diverse city, with approximately 35% of the population comprising of BME groups.

 The project has was developed in response to the 2014 follow up ‘Hear Me Now’ report written by Nottingham trained Radiographer Rose Thompson, which looked into the reality of prostate cancer in Black, African and Caribbean men and revealed that black men in England are twice as likely to develop cancer compared to white Caucasian men and are twice more likely to die from it. ‘Hear Me Now’ is now a national campaign influencing positive action nationwide.

As a result of the findings from the report Nottingham City CCG has worked in collaboration with BME communities and NHS Nottingham University Hospitals Trust to deliver the project in partnership with the community. The project involved drop in sessions in a non-clinical setting for people to feel more comfortable.  The aims of the project were to :

  • Raise awareness of increased risk of prostate cancer amont the target group; 
  • Assess their risk of prostate cancer;
  • Encourage visits to their doctor for futre the prostate cancer risk assessment, and
  • Function as a pilot which would be evaluated to inform the CCG about the effectiveness of this model to deliver future community based services.

The pilot was completed November 2017.

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